My name is Tugce (Too‑Chey), and I am the founder of a boutique vintage watch business in London, built on a deep appreciation for the Rolex Oyster Perpetual Date just. With a background in luxury retail and brand storytelling, I bring a distinctive blend of hospitality and narrative craft to the world of vintage Rolex.

My fascination with the Rolex Date just mainly stems from its timeless proportions and enduring relevance, which became the foundation of Fluted London. What began as personal curiosity evolved into a curated offering shaped by rigorous research and a commitment to transparency. We approach each timepiece with the same care we bring to every client interaction with a warm and grounded in genuine respect for the craft.

Known for my hospitable nature, I built Fluted London as a service‑first experience. Every watch is selected with intention, authenticated with precision and presented with the level of care expected from a boutique brand.

For me, Fluted London is more than a business, it’s a celebration of heritage and the joy of finding a watch that feels like it was always meant to be yours.

Fluted London is for seasoned collectors and first-time buyers alike for anyone who wants to hold history on their wrist and feel confident that their journey doesn’t end at purchase.